About Vision-X 2017


Book A

Brochure Icon

Sponsorship Enquiry

Card Icon

Register as Visitor

Star Icon

Vision-X Opticare Conference

Award Icon

Vision-X VP Awards

About Vision-X 2017

Vision-X is the annual meeting point for the MENA region’s Optical industry

Fashion + Function for the €2.4 billion Middle East  optical industry

Vision-X is the only eyewear and eyecare business event for the Middle East and Africa region and brings buyers and sellers together each year to source new products and brands, and catch up with the latest trends, customers, contacts and industry information.

Perfect for the spring/summer 2018 retail buying timeline, Vision-X, the MENA’s region’s only optical industry event, will take place from 17 – 19 October at Dubai World Trade Centre. Offering regional buyers a comprehensive range of fashion frames, sunglasses and opticare products the show brings together manufacturers, distributors, retailers and optical equipment specialists.

Vision-X 2017 marks 18 years in the business with great new brands, new features, and a high level Opticare conference which includes accredited CME hours for the leading practitioners in the field of eye care and eye health. 

The exhibition is presented in two distinct zones - Optistyle, which offers everything for the retail optician and optometrist, and Opticare, which covers the spectrum of technical eyecare products and services.

Vision-X growth

The MENA region to be key for the optics sector - GfK

Retail Intelligence Experts GfK, predict the MENA region will be a source of growth for international brands compared to sluggish growth in Europe. In the GCC in particular, GfK estimates the optics market in this region to be worth €1.6 billion.

With every optician serving over 10,200 customers compared to 7,000 in Germany, 6,100 in Italy and a staggering 5,500 in France, there is still a sizeable opportunity for openings here in the MENA region. Plus, with more than 450 outlets opening since 2012 in the UAE and KSA alone, a whopping 60% increase in mall-based retail space expected in Saudi Arabia over the next 5 years and a Middle East optical market predicted to be worth €2.4 billion, MENA is anything but saturated.



In 2017 Vision-X marks its 18th anniversary with:

  • Brand new features including fashion shows, NGO zone, and a showcase area for new technologies that will change the eyecare business
  • Premier halls at Dubai World Trade Centre - home to world-leading business events
  • Major visitor campaign in all key markets - meet your peers, customers and suppliers in Dubai
  • Buyer and Exhibitor matchmaking and meeting programme
  • A wide-ranging technical seminar programme from retail merchandising masterclasses to accredited professional training and ongoing medical education
  • A CME accredited Opticare Conference - over a 100 leading optometrists will attend the event to meet, learn and network with their peers, and source for new scientific and medical supplies
  • Ongoing Government commitment to optical health in the region makes this a genuinely vital market
  • Find out more and be part of the leading event in eyewear and eyecare for the region



Sponsors & Partners

Organised By


Association Partner


Partners & Supporters


Media and Trade Fair Partner


Official Airline Partner


Official Travel Partner

ITP Customer Publishing

Official Publisher

alpha destination management

German Pavilion Partner


Official Courier Handler