Vision X

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About Vision-X 2018

Vision-X is the annual meeting point for the MENA region’s Optical industry

Fashion + Function for the €2.4 billion Middle East  optical industry

Vision-X is the only eyewear and eyecare business event for the Middle East and Africa region marking 18 years in the business of bringing buyers and sellers together each year to source new products and brands, and catch up with the latest trends, customers, contacts and industry information.

Vision-X will take place in November at Dubai World Trade Centre offering regional buyers a comprehensive range of fashion frames, sunglasses and opticare products and giving suppliers, distributors & brands basically a gateway into the MENA region's optical market.

In addition the show provides leading practitioners in the field of eye care and eye health to earn CPD points at the Vision-X Conference.


Vision-X growth

MENA region to be key for the optics sector - GfK

Retail Intelligence Experts GfK, predict the MENA region will be a source of growth for international brands compared to sluggish growth in Europe. In the GCC in particular, GfK estimates the optics market in this region to be worth €1.6 billion.

With every optician serving over 10,200 customers compared to 7,000 in Germany, 6,100 in Italy and a staggering 5,500 in France, there is still a sizeable opportunity for openings here in the MENA region. Plus, with more than 450 outlets opening since 2012 in the UAE and KSA alone, a whopping 60% increase in mall-based retail space expected in Saudi Arabia over the next 5 years and a Middle East optical market predicted to be worth €2.4 billion, MENA is anything but saturated.



In 2018 Vision-X marks its 19th anniversary with:

  • Brand new features including fashion shows, NGO zone, and a showcase area for new technologies that will change the eyecare business
  • Premier halls at Dubai World Trade Centre - home to world-leading business events
  • Major visitor campaign in all key markets - meet your peers, customers and suppliers in Dubai
  • Buyer and Exhibitor matchmaking and meeting programme
  • A wide-ranging technical seminar programme from retail merchandising masterclasses to accredited professional training and ongoing medical education
  • A CME accredited Opticare Conference - over a 100 leading optometrists will attend the event to meet, learn and network with their peers, and source for new scientific and medical supplies
  • Ongoing Government commitment to optical health in the region makes this a genuinely vital market
  • Find out more and be part of the leading event in eyewear and eyecare for the region



Show Features

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    Sponsors & Partners

    Organised By


    Conference Sponsor

    Bausch & Lomb

    Conference Supporter

    Official Knowledge Partner

    Moorfields Eye Hospital Dubai

    Media Consultant


    Partners & Supporters

    Official Travel Partner

    alpha tours

    Official Airline Partner


    Official Publisher


    Official Courier Handler


    Media & Trade Fair Partner

    IIOO Expo

    German Pavilion Partner